ABOUT YOU launches AI photo studio SCAYLE STUDIOS

ABOUT YOU Group has launched SCAYLE STUDIOS, an AI-powered photo and video production tool for fashion and lifestyle brands that can cut production from weeks to minutes. The company says the product is already in use by more than 100 paying brands and is driving lower costs, faster launches, and measurable sales gains.

Why it matters: - SCAYLE STUDIOS gives fashion and lifestyle brands a way to produce studio-quality content faster and at lower cost. - The tool can reduce dependence on fixed studio slots, manual production loops, and long lead times. - ABOUT YOU Group is turning an internal operational advantage into a B2B software product. - The company says the product can improve commercial performance, not just production efficiency.

What happened: - ABOUT YOU Group launched SCAYLE STUDIOS, an AI-powered photo studio for fashion and lifestyle content. - The workflow lets users upload a product image, choose a model, style the outfit, select a set and pose, generate an image set, retouch, and approve content in minutes. - The solution is available in Europe and the US. - First enterprise customers include ABOUT YOU, s.Oliver Group, Betty Barclay Group, and Goldner Fashion. - More than 100 additional brands are using the pay-as-you-go version. - The company says annual recurring revenue passed EUR 1 million just two and a half months after launch. - More than 80,000 outfits were generated in the past 30 days.

The details: - SCAYLE STUDIOS is offered as Software-as-a-Service for fashion and lifestyle brands and retailers. - Customers can use either an enterprise tier or a pay-as-you-go model. - New users can set up an account and start generating images and videos the same day. - The first 50 credits are free. - The platform extends production beyond a single product image to assets for product detail pages, social media, video, performance marketing, and campaigns. - Output includes front, back, detail, and angle shots, plus videos, social assets, and campaign content. - ABOUT YOU says around 90% of its e-commerce productions now run through AI-powered workflows. - ABOUT YOU says that shift has cut production costs by about 90%, reduced time-to-market by more than 95%, and saved more than EUR 8 million a year in studio and editorial costs. - In A/B testing, AI-generated images delivered a 9.2% GMV uplift and a 5.1% add-to-basket rate uplift versus traditional studio photography and video production. - ABOUT YOU says multi-set routing can push GMV uplift as high as 20% in some markets. - SCAYLE STUDIOS is built on a model-agnostic architecture, allowing different AI models and automation steps to be swapped or updated without rebuilding workflows. - SCAYLE says the technology is still evolving with generative AI.

Between the lines: - The launch shows ABOUT YOU trying to productize internal know-how from its own commerce operation. - The pitch is broader than content creation because the company is linking AI production directly to sales lift and assortment speed. - The SaaS model suggests ABOUT YOU wants SCAYLE STUDIOS to scale beyond its own retail business and into enterprise software revenue. - The product also positions smaller brands and larger retailers with different use cases, from launching without a studio to managing large assortments with custom business rules. - Tarek Müller said SCAYLE STUDIOS turns a concrete operational bottleneck into a new B2B offering. - Julian Jansen said the system was built under real-world conditions at ABOUT YOU, which serves over 15 million customers across 26 markets.

What's next: - ABOUT YOU is likely to keep expanding SCAYLE STUDIOS as generative AI models improve. - More brands may adopt the platform as a self-service production tool for commerce and marketing content. - The company’s broader SCAYLE commerce platform, already used by around 350 online shops, provides a distribution base for further enterprise adoption. - If the reported GMV and add-to-basket gains hold at scale, the product could become a meaningful growth lever for fashion retailers.

The bottom line: - ABOUT YOU is betting that AI can turn fashion content production from a cost center into a revenue driver.