AGP Executive Report
Last update: 9 hours agoAgency Moves: Canada’s Avenir Global is buying three tech-focused PR agencies, adding 20 offices across the UK, Europe and other markets. The deal will make the group one of the world’s 15 largest communications firms by revenue. Local Media: The UK’s £6 million Local News Fund will support 50 providers, including community radio and hyperlocal outlets, with grants for reporting, technology and local advertising. Ad Market: The European Commission is seeking feedback on advertising repositories under the Digital Services Act, while Google says it needs more advertising to make AI search pay. Brand Watch: Asos says its marketing investments are performing “better and better”; Diageo has also put marketing at the centre of its turnaround.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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