AGP Executive Report
Last update: 3 minutes agoTV Measurement: Prime Video has joined Barb’s CFlight service, expanding cross-platform audience measurement in the UK. Ad Tech: Apple’s WebKit blocklist is disrupting Safari access for ad-tech vendors, raising concerns about collateral damage across the ecosystem. Brand Safety: Meta is using AI to detect ads that direct users to child-abuse material off Facebook and Instagram. Brand Partnerships: Nestlé and the NBA have struck a multi-year international marketing deal. Media & Events: Informa’s acquisition of Clarion puts IFA Berlin and ICE Barcelona under one operator. Marketing & PR: ESIC Valencia hosted a sold-out event exploring marketing’s future, while Warner Music Central Europe appointed Nici Ochmann to lead culture and creator marketing.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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