AGP Executive Report
Last update: 8 hours agoAI Advertising: OpenAI has appointed Aleph as its exclusive ChatGPT Ads reseller in 44 markets, including 16 across Europe and Central Asia, giving brands local billing and support. EU Rules: The proposed Digital Fairness Act would tighten protections against dark patterns, subscription traps and addictive app features, with new scrutiny of influencer marketing and targeted ads. UK Media: LinkedIn is expanding its connected-TV ads offering to the UK, while ITV plans $40 million in cuts amid a weak advertising market. Christmas Campaigns: Morrisons and Sainsbury’s lead a ranking of this year’s most effective UK festive ads, as brands compete for attention in a crowded season. Marketing Shifts: Agencies are adding AI-search visibility services as marketers struggle to keep pace with fast-changing tools and rising investment.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
Perspectify News
