AGP Executive Report
Last update: 2 hours agoSocial Media Tools: Poland’s AdaptlyPost has launched a ChatGPT plugin that lets users create, schedule and publish posts across 11 social networks, with confirmation before anything goes live. Christmas Campaigns: Lidl has recruited Barry from EastEnders for its musical festive ad, while John Lewis is kicking off its campaign with Dame Kristin Scott Thomas. The creative push comes as shoppers focus on lower prices. Brand Activation: Food brand itsu has taken over miniature billboards and shopfronts at Britain’s Bekonscot Model Village, using the centenary-bound attraction to promote its spring rolls and help fund upkeep. Audio Advertising: A new Bauer study links audio campaigns with stronger results, adding to marketers’ case for the channel.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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