AGP Executive Report
Last update: 9 hours agoDigital Fairness: The EU is proposing a crackdown on influencer marketing, dark patterns and addictive app features. The draft would require clearer ad labels on influencer posts, let users switch off certain features and allow fines of up to 6% of annual turnover in major cases. Media Deals: Sky CEO Dana Strong faces scrutiny over the proposed £1.6bn ITV advertising deal, as Netflix launches a new brand campaign to drive engagement. PR and AI: A survey found 75% of PR professionals think the sector should lead on AI visibility, but only 22% expect it to do so. Agency Moves: Canada’s Avenir Global has bought PR agencies Archetype, Outcast and Nectar from UK-listed Next 15 in a $94m deal, reshaping the European agency landscape.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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