AGP Executive Report
Last update: 2 hours agoPackaging Rules: The EU is preparing a new recyclability grading system, with packaging below 70% recyclability set to leave the market by 2030. Detailed design rules are due by 2028, putting pressure on brands to rethink materials and packaging now. Marketing Technology: Hightouch has appointed Matthew Lubeck as its EMEA general manager, based in London, as the AI marketing firm expands across Europe. Advertising Policy: Political parties are struggling to navigate new EU rules on political advertising, while campaigners warn outdated UK restrictions leave some unhealthy food ads outside the rules. Brand Partnerships: Nestlé and the NBA have agreed a multi-year deal spanning 21 markets, with youth basketball activations for Milo, Nescau and Nesquik from January 2027. Media Distribution: France 24 English will be available through PBS’s US digital platforms, extending the French public broadcaster’s reach to American audiences. Platform Safety: TikTok’s advertising rules have reportedly been pared back, with scams rising as a result — renewing questions about how platforms police ads.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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