Netpeak sets free e-commerce panel for U.S. and European brands

Netpeak will host a free online e-commerce panel on June 30 for brands in the U.S. and Europe, with speakers from Netpeak, Google, Levanta and Amazon marketplace backgrounds. The session is built around profitability, AI, budget allocation and growth-stage strategy as e-commerce teams look beyond top-line revenue.

Why it matters: - E-commerce brands are under pressure to turn ad spend into profit, not just more sales. - The panel is designed to help founders and marketing teams spot where growth tactics stop working and where margins can erode. - The event targets U.S. and European brands that need clearer answers on channel performance, allocation and reporting.

What happened: - Netpeak is hosting a free online meetup called “E-Commerce MythBusters: Scale Profit, Not Just Revenue.” - The panel is scheduled for Tuesday, June 30, 2026, from 12:00-1:00 p.m. ET. - The event is open to e-commerce brands from the U.S. and Europe. - Netpeak says the session will focus on AI, budget allocation, profitability and sustainable growth.

The details: - Speakers include Alyona Grytsuk, Startup Mentor and CEO of Netpeak International. - Cyril Kuznetsov, Head of Marketplace Promotion at Netpeak, will also speak; Kuznetsov has Amazon experience. - Ruslana Kumantsova, Account Executive, New Business Sales at Google, is on the panel. - Greg Potts, Senior Director of Partnerships at Levanta, is also scheduled to participate. - The 60-minute session will challenge six common beliefs: that AI solves targeting automatically, the best product wins by default, revenue growth proves marketing success, one strategy works at every growth stage, and bigger budgets are the fastest path to better results. - The discussion will also examine why those beliefs persist and where they fail. - Netpeak says its team has helped global brands including Puma, Bosh and Haggies improve marketing performance across multiple markets. - The event is aimed at e-commerce founders and chief marketing officers. - Performance and marketing teams are expected to get an audit checklist to identify which channels are profitable and which are not. - Marketing leads are also being offered guidance on gaps between acquisition, conversion and retention reporting.

Between the lines: - Netpeak is leaning into a broader e-commerce shift: brands want frameworks that connect spending to profit, not vanity metrics. - The panel lineup suggests the event is meant to blend agency, platform and partner perspectives rather than a single marketing playbook. - The myth-busting framing signals an effort to challenge familiar growth assumptions that can lead to overspending or weak attribution.

What's next: - Interested brands can register for the online event through the link provided in Netpeak’s announcement. - The panel is expected to deliver practical frameworks and an audit-oriented view of channel performance. - Netpeak is positioning the session as a step toward more stage-specific and data-driven growth planning.